This is the new labster.com, created out of the work below. This Smart Site features a highly converting design, form, function, and feature-set that was thoroughly tested to increase conversions more than 300%.
If you're interested in seeing your conversions skyrocket, check out http://j.mp/GetMySmartSite today.
In order for Adwords and email campaigns to have a chance to convert, new panding pages were created with the latest tools to ensure deep tracking and minimal distraction for maximium conversions.
Each section of this page was designed to convert, from top level conversion (browse courses + signup) to low level (newsletter + teacher referrals). Videos also played an important role to educate people new to Labster on the possibilities and the platform.q
Tag Manager was used to inject Google Analytics, Adwords, Sumome, and a number of Tags and custom firing Triggers.
Sumome was used not only for heat map and in-page click tracking, but for collecting signups.
Adwords was used to generate traffic to the new landing pages. Adwords was constantly tweaked for optimization and performance.
If you're interested in seeing your conversions skyrocket, check out http://j.mp/GetMySmartSite today.
